Ronald Yu
Director of Digital Design / Senior Industrial Designer
Phone:
310 698 2023
Email:
Address:
Torrance, CA 90501
A Bit About Me
Welcome to my Bio! Growing up in Hong Kong and traveling various countries has broadened my perspective and inspired my creative journey. With a passion for product design and 3D creation, I strive to bring innovative ideas to life. With over 20 years of product design experience, I have successfully crafted a diverse array of products for numerous brands. My extensive background enables me to understand various market needs and translate them into innovative design solutions. I am passionate about creating functional and aesthetically pleasing products that resonate with users and enhance their everyday lives. Let's collaborate to bring your vision to life!
When I'm not designing, you can find me hitting the slopes snowboarding or enjoying a game of pickleball.
Work Experience
Director of Digital Design - Americhip Inc. (USA)
October 2017 - May 2025
Senior Industrial Designer - Americhip Inc. (USA)
October 2006 - September 2017
Freelance Design Consultant
January 2005 - Present
Product Designer - Kaper Industrial Ltd. (Hong Kong and China)
Februrary 2002 - December 2004
Professional Singer - Warner Music Co. Ltd. (HK)
January 2000 - January 2002
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Led a team of product designers, graphic designers, video production artists, promoting a collaborative and productive work environment.
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Collaborated with clients to understand their vision thoroughly and ensure that all design requests are met with creativity and professionalism, while adhering to agreed timelines.
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Specialized in cost-effective design and problem-solving design solutions.
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Designed and launched tradeshow booths for video fixtures such as large scale LED displays, hologram displays, interactive real time hologram portal, video and e-ink retail displays, etc.
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Designed and launched consumer products such as video players, pop displays, product packaging, video fixtures, lighting products, gift cards, gifts and premiums, and BWL products.
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Participated in R&D, engineering collaboration, and final product elevation for a wide range of clients, such as Target, Coca Cola, Nike, Skechers, Nordstrom, Macy’s, NARS, SmashBox and WalMart.
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Worked with cross-functional team members, various clients, and manufacturers in China.
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Designed and launched consumer products such as video players, pop displays, product packaging, video fixtures, lighting products, gift cards, gifts and premiums, and BWL products.
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Participated in R&D, engineering collaboration, and final product elevation for a wide range of clients, such as Target, Coca Cola, Nike, Skechers, Nordstrom, Macy’s, NARS, SmashBox and WalMart.
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Worked with cross-functional team members, various clients, and manufacturers in China.
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Design professional-use and camping lighting products as well as gifts and premiums for Dorcy International, Duracell, Rayovac, and Philips Global.
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Design automobile-related lighting products for DieHard.
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Design graphics and indoor and outdoor lighting products for Tung Fat Industrial Ltd. (HK)
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Provide graphic and interior design concepts for RAB-I Ltd. (HK).
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Took in charge of OEM and ODM product development, idea generation, 3D design visualization, final product evaluation, market research, manufacturing, graphic design, packaging design, and product photo-shooting.
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Collaborated with the engineering team in China from design concept to final product production.
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Released two music albums in the singing group VRF
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Performed in live shows, music videos, movies, and international concert tours.
Technical
Proficiencies
Software: Solidworks; Photoworks; 3D Studio Max; Keyshot; Rhino3D; Flamingo; Photoshop; Illustrator; Premiere Pro.
Visual and Audio: Product studio shooting; Video shooting and editing.
Languages: Fluent in English, Mandarin, and Cantonese.
Education
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Associate Degree in Industrial Design - Hong Kong Institute of Vocational Education 1998-2000 Best Student Award (2000)
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Outstanding Student Work Exhibition in Hong Kong Tung Chung Train Station (1999)